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In bid for sponsors, Carolina Panthers’ next season is already under way

By Sunil Sonkar on Tuesday, 19th January 2010
President Danny Morrison
In bid for sponsors, Carolina Panthers' next season is already under way  | read this item

In sluggish economy situations scoring with fans, sponsors have become the biggest challenge before President Danny Morrison and his staff.

Danny Morrison is going to begin this first off-season. Fall out of an 8-8 season, quarter back woes and an uncertain future with Pro Bowl defensive lineman Julius Pepper, are the things to be dealt by head coach John Fox and his staff.

From now to till the start of summer training camp Morrison and the front office will face main issues of their own like, to lock in ticket renewals, land new backers and put renewed sizzle into the NFL franchise’s marketing blitz. This season, for him, the club will be like sports betting with all these limitations.

It means Panthers for the first time setting team’s business agenda under the guidance of Morrison. Just before 2009 season, the existing president Mark Richardson resigned and in October new president who is former Texas Christian university athletic director took over the charge. We all knew well that The Panthers are still the top sports property in the region.

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